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TEST BANK Consumer Behavior Building Marketing Strategy 14th Edition -Mothersbaugh
4.2

1. The rise of social media has
A....

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1. The rise of social media has
A. shifted power from marketers to consumers.
B. helped to strengthen the shift of power from consumers to marketers.
C. helped give rise to the development of online crowd seeking.
D. helped marketers like CVS listen and adapt to consumers in real time.
E. shifted power from marketers to consumers and helped marketers like CVS listen and adapt to consumers in real


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Author ExamPro
Published 30 Jul 2024
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TEST BANK Marketing Strategy 14th Edition -Mothersbaugh
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