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Identity-Based Brand Management: Fundamentals, Strategy, Implementation, and Controlling - Second Edition by Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, and Rico Piehler
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Master the art of identity-based brand management with this comprehensive second edition textbook. This guide covers fundamentals, strategy, implementation, and...
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Master the art of identity-based brand management with this comprehensive second edition textbook. This guide covers fundamentals, strategy, implementation, and control, equipping students with the knowledge to excel in brand management. Includes flash cards for enhanced learning and exam preparation. Ideal for students aiming to pass exams on their first attempt.
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Published 30 Jan 2025
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Brand Management Marketing Second Edition Christoph Burmann Springer Gabler
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