Essentials of Marketing Research, 6th Edition by Joseph F. Hair Jr., David J. Ortinau, and Dana E. Harrison
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Master marketing research with this comprehensive 6th edition textbook. Written by leading experts Joseph F. Hair Jr., David J. Ortinau, and Dana E. Harrison, t...
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Master marketing research with this comprehensive 6th edition textbook. Written by leading experts Joseph F. Hair Jr., David J. Ortinau, and Dana E. Harrison, this resource provides in-depth coverage of key concepts and techniques, equipping students with the skills to succeed in marketing research. Perfect for students aiming to ace their exams on the first attempt.
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Published 03 Mar 2025
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