Consumer Behavior, 2e by Frank R. Kardes, M. Joseph Cronley, and Thomas Cline: A 2024/2025 Guide to Exam Success
4.5
Master consumer behavior with this comprehensive guide, designed to help students ace their exams on the first attempt. This resource covers key concepts such a...
View example
Details
Comments
Reviews
Master consumer behavior with this comprehensive guide, designed to help students ace their exams on the first attempt. This resource covers key concepts such as segmentation, positioning, motivation, emotion, consideration, preference, choice, satisfaction, personality, and social media. Avoid resits and boost your understanding of consumer behavior for the 2024/2025 academic year.
Specifications
Author Protutor
Published 15 May 2025
Included files PDF