Fleming MKT 340 Study Guide Module 2: Customer Perspective - Fall 2024 Edition
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Ace your MKT 340 exam with this comprehensive study guide for Module 2: Customer Perspective. This guide covers key concepts, including the consumer buying proc...
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Ace your MKT 340 exam with this comprehensive study guide for Module 2: Customer Perspective. This guide covers key concepts, including the consumer buying process, functional vs. psychological needs, and information search. Prepare effectively and avoid resits!
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Published 01 Mar 2025
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