Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition by George E. Belch & Michael A. Belch
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Ace your exams with this comprehensive guide to Advertising and Promotion. This 10th edition by George E. Belch and Michael A. Belch offers a complete, integrat...
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Ace your exams with this comprehensive guide to Advertising and Promotion. This 10th edition by George E. Belch and Michael A. Belch offers a complete, integrated approach to marketing communications, ensuring you understand all aspects of advertising, from strategy to execution. Perfect for students aiming for first-time exam success.
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Published 23 May 2025
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